Privacy Policy

TrueValue is a software platform operated by TrueValue Technologies Ltd, a company registered in England and Wales under company number 17462580, whose registered office is at 66 Paul Street, London, England, United Kingdom, EC2A 4NA ("TrueValue," "we," "our," or "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our M&A advisory platform and related services (the "Service").

TrueValue Technologies Ltd is the data controller responsible for the personal data described in this Privacy Policy. Where you use the Service to process personal data about your own clients, contacts and counterparties, you remain the controller of that data and we act as your processor; those arrangements are governed by our Data Processing Agreement.

By accessing or using our Service, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2.1 Personal Information

We may collect personal information that you voluntarily provide, including:

• Name, email address, and contact information
• Company name and job title
• Payment and billing information
• Account credentials

2.2 Business Data

Through your use of the Service, you may provide business-related information including:

• Financial statements and business metrics
• Deal information and valuations
• Contact and CRM data
• Documents uploaded to data rooms

2.3 Automatically Collected Information

We automatically collect certain information when you access the Service:

• Device and browser information
• IP address and location data
• Usage patterns and feature interactions
• Session duration and navigation paths

We use the information we collect to:

• Provide, maintain, and improve the Service
• Process transactions and manage your subscription
• Send administrative communications and updates
• Provide customer support and respond to inquiries
• Analyze usage patterns to improve user experience
• Detect, prevent, and address security issues
• Comply with legal obligations

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who assist in providing the Service (e.g., cloud hosting, payment processing)
• Team Members: Within your workspace with authorized team members based on role permissions
• Legal Requirements: When required by law, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share information

We do not sell your personal information or business data to third parties.

We implement robust security measures to protect your data:

• 256-bit SSL/TLS encryption for data in transit
• AES-256 encryption for data at rest
• Row-level security (RLS) for database access control
• Multi-factor authentication support
• Regular security audits and penetration testing
• Secure, SOC 2-compliant cloud infrastructure

For more details on our security practices, please visit our Security page.

We retain your personal information for as long as your account is active or as needed to provide you with the Service. We will also retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements.

Upon account termination or request, we will delete or anonymize your data within 30 days, except where retention is required by law.

If you are located in the European Economic Area (EEA), you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Portability: Request transfer of your data to another service
• Restriction: Request limitation of data processing
• Objection: Object to processing based on legitimate interests

To exercise these rights, please contact us at privacy@truevalue.business.

We use cookies and similar tracking technologies to enhance your experience. For detailed information about our use of cookies, please see our Cookie Policy.

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses approved by the European Commission.

If you have questions or concerns about this Privacy Policy, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.